A shops identity is the face of the business. It is what people come to recognise, relate to and seek out. Mannings Bakery is the oldest Irish family owned bakery in Dublin today. Situated on Thomas Street in the historical Liberties area the bakery traditionally sold bread and cakes, but now has expanded to that of a cafe setting. Though well known to people who would pass it each day the brand lacked the ability to bring people in from further afield. A brand should grow with its customers and their changing needs. By creating products, packaging and a identity that can be used across a wide range of applications a brand can expand past the restrictions of its shop walls.
Nick Dunne: When I think of my wife, I always think of the back of her head. I picture cracking her lovely skull, unspooling her brain, trying to get answers.
This is the quote I took my inspiration from when designing this poster. A series of 20 were printed in a risograph style seperating out each layer allowing for slight overlays.
ISTD was a project I completed in my final year at NCAD. The brief I choose was Milestones. Growing up in Catholic Ireland as a grandchild of devoted Catholic grandparents I found as I got older the more I questioned this religion I felt was never my choice. Through research I decided to go back and uncover this pull away from Catholicism as a country. Where did our faith dwindle and what were the events that sparked the most outrage.
Typography in particular hand lettering is something I have long experimented with and tried to bring into my repertoire as a graphic designer. Type is so important when conveying a brand or idea, when I start any project I find myself drawing out the word hundreds of times to simply understand how the word looks. Using a mix of mediums I find this is when play meets craft and with every brush stroke an added layer of personality to each word.