The Brief

A new look & feel is needed for the RDS Primary Science Fair as it relaunches as ESB Science Blast, delivered by the RDS. The new standalone event promotes young students to investigate the science behind any mind boggling questions they can think of and then display their work at the showcase. Science is everywhere and the possibilities for imagination are endless.

Lead Creative for True Story

The Response

With young students as the target audience I wanted to create a brand system that was playful, punchy and expressed the blast of imagination the students brought to each project. The simple graphic blast created a perfect holding shape for thick bold letters, legible when scaled right down in size. The brandmark also needed to work with a sponsor logo and be sympathetic in size & style going forward. The application possibilities were vast which created a need for vertical and horizontal brandmarks in one, two and full colour variations. The poppy colour palette was created by merging similar swatches from each brand and creating unique bright blends. See the first year of the event here.