I’m Ash, a Creative Director and Graphic Designer with over 10 years of experience working in the high-paced world of FMCG, specialising in branding & packaging.
I’m passionate about creative projects that require conceptual and analytical thinking surrounding a new category. I’ve led design teams for some of the most iconic brands on the shelf today, but just as energised working with startups that need a new look. I believe in the power of design to transform products, places and the actions of people for good.