Fitzgeralds
Fitzgeralds location allows for a unique opportunity to interact with customers at the beginning of their journey, as the perfect place to meet, eat, drink, relax or work. Centring around architectural structure and blueprint style sketches, this concept conveys a sense of precision, attention to detail, and innovative thinking. Visual elements, incorporating clean lines and geometric shapes, reflect the structured and organised nature synonymous with architectural design, and mirror the original features of Desmond Fitzgerald’s Dublin airport design such as the lobby area and the building’s unique curved floor plan.
Blueprint textures & patterns, add depth and dimension, while a clean natural colour palette, emphasise the brand’s commitment to simplicity, elegance, and modernity. The identity paired with interiors that would also have been well placed in Fitzgeralds 1930’s airport, create an overall sense of quality and sophistication, appealing to consumers who value both form and function.
