Quaker Cruesli

The Quaker Cruesli brand has long been a breakfast staple, known for its rich clusters and indulgent textures. Our creative restage breathes new life into this classic, repositioning Cruesli as the modern indulgence for mindful mornings — where taste, tradition, and elevated design meet. The new visual identity builds on Cruesli’s heritage but introduces a more contemporary and lifestyle-driven aesthetic. The logo has been refined: the iconic red wordmark retains its warmth and familiarity, but now features softer curves and a cleaner, more modern typeface that balances approachability with premium appeal.

Each variant signals natural ingredients and quality. Bold, color-coded panels differentiate flavors, while soft, hand-drawn illustrations of ingredients like oats, fruit, and nuts add a crafted, artisanal touch. A central cluster image, styled like a gourmet food photograph, becomes the hero — celebrating texture, richness, and the “crunch” experience.